Home services · Multi-location
From a brochure site to a booking machine
+212%Form conversions
-38%Cost per lead
4 moTo payback
A regional home-services group had a site that looked modern and converted at 1.1%. We rebuilt it around one dominant call to action, moved proof above the fold, cut LCP from 6.4s to 1.9s, and added instant SMS routing so the on-call technician was talking to the customer inside a minute. Then we rewired Google Ads to bid on booked jobs rather than form fills.
B2B services · $12M revenue
Nine hours of follow-up, down to forty seconds
41sSpeed to lead
+63%Contact rate
1,900Hours/yr returned
Four manual handoffs sat between an enquiry and a human response: a form, an inbox, a spreadsheet, and a rep who checked it twice a day. We replaced all four with a routed workflow across CRM, phone and email, added AI triage on inbound documents, and gave leadership one reconciled dashboard. The same team now works roughly twice the pipeline without added headcount.
Ecommerce · DTC
Cited by AI, not just ranked by Google
7 of 12Buying prompts cited
+58%Non-brand organic
+31%Assisted revenue
The brand ranked well and was invisible in AI answers — twelve buying prompts named competitors and never them. We rebuilt the entity graph, restructured key pages to open with direct answers, shipped a full JSON-LD stack and llms.txt, opened crawler access, and ran a citation-building programme against the sources the models already trusted.
Professional services · Regional
Half the ad budget, more revenue
-46%Wasted spend
+28%Qualified leads
2.4xReturn on ad spend
The account was optimising toward the cheapest possible form fill and doing it very well. We imported closed-won data from the CRM so the platforms learned which enquiries became clients, rebuilt the account structure around service lines, and replaced a generic contact page with three intent-matched landing pages.
Healthcare · Multi-site
One intake process, six locations
-71%Intake admin time
+19%Appointments booked
100%Audit trail
Six locations ran six versions of the same intake process, none of them written down. We documented the best of each, built one automated pathway with compliant data handling, and connected it to scheduling and reminders. Admin time per patient fell by roughly two thirds and no-shows dropped with automated confirmation.
Ecommerce · Shopify
A store that survives its own peak season
-58%Page load time
+34%Mobile conversion
+22%AOV
Peak season was exposing a slow theme and a checkout with three unnecessary steps. We rebuilt the front end for speed, restructured collection and product templates around decision-making rather than merchandising, and added post-purchase automation that lifted average order value without another dollar of media.