Rank in Google. Get cited by the AI.
Modern search marketing has two jobs: earn the classic organic ranking, and earn the citation inside AI-generated answers. The second — Generative Engine Optimization — rewards direct answers in the first 40 to 60 words, structured data, entity clarity, crawler access and freshness rather than keyword density.
A first-place ranking is worth less every quarter if the AI answer above it recommends three competitors and never mentions you. That is the shift, and it is not coming — it has happened. Buyers now open an assistant, describe their problem in a sentence, and treat the answer as a shortlist.
We optimise for both surfaces at once, because the underlying work overlaps more than the acronyms suggest. Clear entities, genuinely useful answers, fast crawlable pages and credible third-party mentions win in Google and in the models that were trained on it.
A free AI Search Visibility Report
We run twelve real buying prompts from your category through four AI assistants and send you the transcripts: who gets named, what they get named for, and the structural reasons you are missing from the answer.
- 12 category prompts across four AI assistants
- Competitor citation share, side by side
- The technical and content gaps causing it
- A fix list ranked by effort against impact
The short form above is enough to start. The marketing, seo & ai search questionnaire takes about ten minutes and gets you a sharper deliverable, because we are not guessing at the parts you did not tell us.
Why we lead with a deliverable
Interactive and personalised offers convert materially better than a gated PDF or a "book a call" button, and the people who request them are far more likely to become customers. So we give away the first genuinely useful piece of work, and let it argue for us.
If the deliverable is good, you will know inside ten minutes whether we are worth a conversation. If it isn't, you have lost nothing and gained a document you can act on yourself.
Everything in the engagement.
Technical SEO and Core Web Vitals
Crawl, index and render health; LCP under 2.5s, INP under 200ms, CLS under 0.1. AI crawlers time out in one to five seconds — a slow site is invisible to them regardless of how good the content is.
Generative Engine Optimization
Question-shaped headings, a direct 40–60 word answer opening every key section, listicle and comparison formats models prefer to quote, plus an llms.txt index and explicit access for GPTBot, ClaudeBot, PerplexityBot and Google-Extended.
Structured data and entity building
A full JSON-LD graph — Organization, Service, FAQPage, Article, Breadcrumb — with sameAs links that connect your brand to the entities models already trust. Sites with schema are cited materially more often than sites without.
Content built as answers
We publish what your buyers actually ask, in the shape an answer engine can lift: the conclusion first, the evidence under it, the nuance below that. Then we keep it fresh, because stale pages fall out of AI indexes fast.
Digital PR and citation building
Models cite what other credible sources cite. We earn mentions in the publications, directories and comparison pages that feed the training and retrieval layers.
Measurement that includes AI
Monthly tracking of which prompts cite you, which cite competitors, and how that maps to non-brand organic traffic and pipeline — alongside conventional rankings and conversions.
A fixed number, before any work begins.
Every engagement is quoted as a fixed price after your free deliverable, so you approve a number rather than an hourly rate. Retainers run a 90-day runway, then month to month. You own the accounts, the code and the documentation throughout.
Marketing, SEO & AI Search, answered.
Anything missing? Email hello@forward-framework.com and a strategist replies — not a chatbot.
What is GEO and how is it different from SEO?
SEO earns a position in a list of links. GEO — Generative Engine Optimization — earns a citation inside an AI-generated answer. GEO rewards direct answers, structured data, entity clarity and crawler access, while SEO also rewards links and traditional relevance signals. They overlap heavily, which is why we run them as one programme.
How do I get my business cited by ChatGPT and AI Overviews?
Open every key section with a direct 40 to 60 word answer, shape headings as the questions people actually ask, publish comparison and listicle formats models like to quote, implement a full JSON-LD entity graph, allow the AI crawlers explicitly, keep pages fresh on a one to two week cadence, and earn mentions on sources those models already trust.
How long does SEO and AI search work take?
Technical and structural fixes can move AI citations within four to eight weeks because models re-crawl frequently. Traditional organic ranking gains typically appear at three months and compound through six to twelve. Anyone promising page-one results in thirty days is selling you branded search you already owned.
Does llms.txt actually do anything?
It is not a ranking factor and nobody should claim otherwise. It is a cheap, standards-based index that points AI crawlers at clean summaries of your important pages, and it costs an hour to implement. We ship it as part of the technical layer alongside the things that carry real weight: schema, speed, structure and citations.
Can you work alongside our in-house marketing team?
Frequently. Many clients keep content and brand in-house and hire us for the technical layer, the entity work and the AI-search programme their team has no time to learn. We work in your tools, document everything, and train rather than gatekeep.
Start with the free deliverable.
No call required, no obligation, and genuinely useful whether or not we ever work together.
No obligation · No contracts to start · Your data is never resold